The house of Dior is embracing a bit of holiday magic this season launching a pop-up located at 400 W. 14th Street, in NY’s the Meatpacking district.
Central to the decor is are 3D sculptures that “roam” the space made of the houses Toile de Jouy motif. The 18th century French print, which from 1947 adorned the walls of Monsieur Dior’s first boutique at 30 Avenue Montaigne in Paris, was a key theme from Artistic Director Maria Grazia Chiuri’s women’s Cruise 2019 collection. Here it is modernized with the addition of unexpected animals – such as, tigers, bears and giraffes.
The pop-up will rotate its collections at the end of November, starting with a special women’s beach-themed capsule, and eventually introducing the first capsule collection designed by Men’s Artistic Director Kim Jones, with special items commissioned by the artist KAWS.
Also introduced at the pop-up is the exclusive personalization service, ABCDior, that provides clients the ability to embroider their name onto the coveted Dior Book Tote. Within North America, this personalization service will be first offered exclusively at the Meatpacking pop-up boutique for a two-week period from November 10th-21st, and will then travel to the Dior 57th Street flagship location from December 4th-13th.