Dior Men's Spring 2025 Ad Campaign

Review of Dior Men’s Spring 2025 Ad Campaign by Creative Directors Karl Bolander & Ronnie Cooke Newhouse with Photographer Rafael Pavarotti with models Alexander Acquah, Kamil Kobierski, Keanu Pauli

Dior explores layers of tradition with its new Spring 2025 Men’s campaign that brings together craft heritage and a digital-age sense of individual expression. The campaign was developed in collaboration with creative directors Karl Bolander and Ronnie Cooke Newhouse and photographer Rafael Pavarotti.

With his Spring 2025 collection, Kim Jones explored British subcultures – inspired by his own London upbringing – in conversation with French tailoring traditions. The result is a crisp mix of workwear staples, remixed plaid, hybrid structures, and quietly progressive takes on sartorial classics that balances formal elegance with street-ready versatility.

The campaign imagery takes a straightforward yet subtly layered approach to capturing this design spirit. The models occupy a simple carpeted interior, while an LED screen behind them displays sweeping shots of ocean vistas, creating a striking sense of visual tension and depth. The accompanying short film pushes this dimensionality further, putting these portraits in motion for a more direct encounter between the two juxtaposed settings.

In a way, there might be a bit of a missed opportunity for more impactful storytelling here, as the collection’s reference to subcultural movements of masculine style could have sparked a deeper sense of narrative exploration and character. Nonetheless, the imagery we do have does exude a beautiful and considered simplicity, and fits with the more minimal marketing direction the brand has been taking recently while still balancing a nice sense of tension. Reconsidering tradition, Dior layers in new horizons.