Dior Opens A Series of Pre-Fall 2019 Men’s Collection Pop-Ups

Dior

Opens A Series of Pre-Fall 2019 Men’s Collection Pop-Ups


Kim Jones is taking the show on the road as Dior Men’s launches a series of cutting-edge Pre-Fall 2019 men’s collection pop-up stores in North America, with CityCenterDC kicking off the series. 

Designed like pods, these inter-connectable minimalist spaces are modular and can adapt to any environment. Inside these metal capsules, mirrors and chrome details mimic the android sheen of the collection’s materials and colors. The exterior of the structure echoes the retro-futuristic atmosphere of the Pre-Fall 2019 men’s runway show which took place in Tokyo last November; including an installation of a 5-meter replica of the feminine robot sculpture designed by Hajime Soroyama specifically for the show. 

Dior Opens A Series of Pre-Fall 2019 Men’s Collection Pop-Ups

The product assortment within the pop-up features a range of ready-to-wear and accessory silhouettes highlighting Soroyama’s artwork of his signature feminine robots alongside Japanese-inspired foliages. 

CityCenterDC’s pop-up is open from April 30th to May 6th, then travels to Jewel Court in South Coast Plaza in Costa Mesa, California from May 14th – 28th. In conjunction, a smaller rendition of the sculpture and pod will open in Toronto’s Yorkdale Shopping Centre on main floor from May 1st – 31st. 

Dior Men’s CityCenterDC Pop-up
The Park at CityCenter 
Corner of 10th Street and New York Avenue, NW, Washington, DC 20001 
Telephone 202-408-5990 

Dior Men’s Holt Renfrew Pop-up
Holt Renfrew Yorkdale Boutique 
3401 Dufferin Street, Toronto, ON M6A 2T9 
Telephone 416-789-6623 

Dior Men’s South Coast Plaza Pop-up
Jewel Court in South Coast Plaza, 3333 Bristol Street, Costa Mesa, CA 92626 
Telephone 657-900-4887 

Images Courtesy of Chuck Choi