Review of Dior “Lady Dior Around the World” Imagery by Photographer Brigitte Niedermair
Dior embarks on a stylish journey with “Lady Dior Around the World,” a new series shot by frequent collaborator Brigitte Niedermair.
Continuing the collaboration with the photographer that first emphasized the brand’s Parisian roots through a visual dialogue between handbag design and the iconic Eiffel Tower, the campaign globally extends this energy through new destinations. London’s Big Ben rises before our globe-trotting heroine, with other trips planned for other fashion capitals.
Straightforward in concept yet epic in scale, the campaign nicely lends itself to an extended-release cadence, forming a consistent and cohesive celebration of one of the brand’s signature bags across time and place.
Photographer | Brigitte Niedermair