Review of Dior ‘Vibe’ Spring 2022 Ad Campaign by Dior Creative Director Maria Grazia Chiuri with Photographer Markn and Director Daniel Darmon with Talent Margo Hayes, Ysaora Thibus, & Veronica Yoko Plebani
In celebration of the 2022 Cruise fashion show, Dior has released a bright and colorful campaign for its Vibe line, combining the brand’s heritage with the world of sportswear. The brand has enlisted iconic athletes such as Margo Hayes, American professional rock climber, Olympian fencer Ysaora Thibus, and Italian Paralympic athlete Veronica Yoko Plebani for the campaign. Markn and Darmon celebrate the challenging positions these women face as athletes at the top of their field.
While viewing the campaign, you have to ask: is it striking the right emotional chord with its audience? It’s admirable to champion women with aspirations, but it doesn’t dig deeper. Instead, it aims to inspire its audience; the accompanying films introduce the viewer to each athlete as they share some tips and tricks of the trade. It’s warm and cute, but it feels as though Dior has missed an opportunity to show their ambassadors as real women with a story to tell.
Dior Creative Director | Maria Grazia Chiuri
Director | Daniel Darmon
Photographer | Markn
Models | Margo Hayes, Ysaora Thibus, & Veronica Yoko Plebani