Esprit Spring 2023 Ad Campaign Review

Review of Esprit Spring 2023 Ad Campaign with Photographer Richard Phibbs with models Jazzelle, Aube Jolicoeur, Chiharu, Icaro Marques, Josh McGregor and Hunter Warr

ESPRIT invites you into the new world they are building with its playful Summer 2023 campaign. Paying homage to ESPRIT’s heritage and introducing a new generation to the brand that thrives on the energy of optimism, confidence, and togetherness. The campaign and collection take what customers already recognize from ESPRIT, what they have nostalgia for, and reposition them in a way that feels fresh.

The collection embraces the familiar feeling of mischief that Summer brings out in all of us. The women’s pieces featured in this campaign are inspired by the places, cities, and lifestyles experienced while on holiday. They are characterized by a focus on warm-weather fabrics like linen, tencel and seersucker featured on key garments for Summer nights—dresses, jumpsuits and statement separates in bold prints. One of the standouts in the collection is the airy wrap dress: the one in which all women feel pretty, feminine, comfortable and ready for anything. Whether lounging in the sun or partaking in your favorite outdoor activity, each item is designed to move with you.

The men’s collection carries a weightless feel in the spirit of exploring and embracing movement. This collection puts a spotlight on linen-blend suiting, denim shorts paired with nautical-striped tees, and retro camp shirts. The focus on stripes inspires a classic jet-set look that feels of-the-moment, completing a wardrobe that allows the wearer to feel confident and free.

This campaign marks the beginning of a new era for ESPRIT. The brand is back and here for a good time. Rules no longer apply, and ESPRIT welcomes you to come along on the journey. Beginning with a Summer refresh that teases what’s to come. The collection will be available April 27th on ESPRIT.us and this Spring in the global ESPRIT locations.