Ezra Petronio and Lana Petrusevych: Pioneering New Frontiers with Petronio Associates

A Dialogue on Innovation, Beauty, and Motion

Join us as we unravel the rich tapestry of Ezra Petronio and Lana Petrusevych’s creative journey as they speak with The Impression’s EIC, Kenneth Richard. Offering an inside look at the minds behind Petronio Associates and the indelible mark they’ve left on the world of fashion and beyond.

The Impression Makers | Episode 3

Ezra Petronio and Lana Petrusevych: Pioneering New Frontiers with Petronio Associates


Ezra Petronio and Lana Petrusevych stand as pillars of innovation and creativity in the realm of visual communication. Founding Petronio Associates in 1993, Ezra embarked on a journey that would redefine artistic expression across various mediums. Lana, joining the force in 2015, brought fresh perspectives, enriching the agency’s dynamic approach. Together, they’ve expanded their creative horizons with Content Matters in 2016, catering to digital marketing and brand storytelling. Their editorial prowess is also showcased through the publication and editing of Self Service magazine. The duo’s collaborative efforts have yielded groundbreaking work for luxury giants such as Saint Laurent, Alaïa, and Gucci, echoing their unparalleled artistic direction and keen sense of beauty and motion.


Creative Evolution: Discussing the transformation of Petronio Associates and the birth of Content Matters, revealing how their 360-degree approach to how visual communication continually adapts to the digital era.

Editorial Impact: Sharing the journey of Self Service magazine, illustrating the importance of storytelling in a digital world and its influence on fashion narratives.

The Art of Collaboration: Highlighting their work with industry legends and underscoring the essence of collaborative creativity in crafting iconic campaigns.

Navigating Change: Exploring the challenges and opportunities presented by the rapid evolution of digital media, and how it has influenced their creative process and output.

Legacy and Innovation: Reflecting on Ezra’s three decades of experience and the insights gained from navigating the shifts in art direction, from pre-desktop publishing to the current digital landscape.

Cultural Impact: Delving into the cultural significance of their projects and how they aim to inspire future generations of creatives through their work and the stories they tell.

Looking Ahead: Envisioning the future of visual communication and brand storytelling, with a focus on maintaining creativity and innovation amidst the fast-paced changes in the industry.