Leonardo Ferragamo and Maximilian Davis welcomed guests including Andrew Garfield, Tracee Ellis Ross, and Gabrielle Union to celebrate the redesigned Rodeo Drive boutique
Ferragamo celebrated the reopening of its Rodeo Drive flagship in Beverly Hills with an intimate dinner hosted by Leonardo Ferragamo and creative director Maximilian Davis on October 22, 2026. Held at Private Polo inside The Beverly Hills Hotel, the evening brought together figures from fashion, film, music, and sports to mark the unveiling of the house’s newly transformed retail destination, which introduces its latest global store concept designed by Belgian architect Vincent Van Duysen.
The reopening represents a renewed chapter in Ferragamo’s relationship with Hollywood, a connection that dates back to founder Salvatore Ferragamo’s early work with the film industry. The redesigned Rodeo Drive boutique brings Van Duysen’s architectural perspective to the house’s retail environment, reflecting Ferragamo’s evolving visual identity under Davis. Situated along one of Los Angeles’ most recognizable luxury shopping destinations, the flagship serves as an important expression of the brand’s contemporary direction while acknowledging its longstanding ties to the city.
The celebration began with cocktails and an exclusive screening of Un Passo Alla Volta, a short film by Martina Ferragamo and Simone Coppo. Guests then gathered for a seated dinner centered on the theme of “The Joy of Loving,” creating an intimate setting that emphasized personal connection and the house’s relationship with its creative community.
Among those in attendance were actors Andrew Garfield, Tracee Ellis Ross, Gabrielle Union, Gemma Chan, Kathryn Newton, and Thomasin McKenzie, alongside models Vittoria Ceretti and Carolyn Murphy. The evening also welcomed musicians Tinashe, Ravyn Lenae, Jessie Murph, and Bella Poarch, as well as NBA player Russell Westbrook and Olympic snowboarder Chloe Kim.
Additional guests included Fai Khadra, Sofia Testino, Morgan Maher, Gabby Windey, Will Peltz, and The Womack Sisters, among other personalities from the entertainment and creative industries. The gathering reflected Ferragamo’s continuing connection to Los Angeles’ cultural landscape, bringing together established figures and emerging talents across disciplines.
The event also highlighted the relationship between Ferragamo’s Italian heritage and its American history. Salvatore Ferragamo’s early career in California established a lasting association between the house and Hollywood, one that continues to inform its identity today. By celebrating the Rodeo Drive reopening at The Beverly Hills Hotel, the brand brought that history into conversation with its contemporary creative vision.
With its newly redesigned flagship, Ferragamo continues to develop its global retail presence through an architectural language intended to reflect the house’s craftsmanship and modern sensibility. The Beverly Hills celebration underscored the significance of Los Angeles within that strategy, reaffirming the city’s place in Ferragamo’s heritage while introducing a new setting for its next chapter.
