Ida Petersson Portrait

Filippa K Board Appoints Ida Petersson as Newest Member

Filippa K Elevates Strategy with Ida Petersson on Board

Filippa K is gearing up for future growth with the addition of Ida Petersson to its Board of Directors. With an illustrious career spanning luxury fashion giants like Harvey Nichols and Net-a-Porter, Petersson brings over two decades of expertise in brand strategy and product development. Her visionary approach, which emphasizes global inclusivity and social consciousness, has made her a respected figure in the industry. Petersson’s recent venture, Good Eggs, underscores her commitment to innovative brand strategies. Anders Ullstrand, Chairman of the Board for Filippa K, expressed excitement about Petersson’s appointment, citing her invaluable insights to support the brand’s mission as a globally-loved affordable luxury label.

Petersson’s appointment follows Anna Teurnell’s appointment as Creative Lead for Filippa K. Together, they signify the brand’s dedication to evolving its legacy and offering a curated capsule wardrobe tailored to the demands of modern life.