Florence Pugh Joins Tiffany & Co. as House Ambassador, Uniting Nancy Ajram, Rosé of Blackpink, and Jimin of BTS
Tiffany & Co. introduces its newest house ambassador, Florence Pugh, in their latest ‘Lock’ campaign. The English actress, currently captivating audiences in Christopher Nolan’s “Oppenheimer,” joins the ranks of fellow house ambassadors Rosé of Blackpink, Jimin of BTS, and singer Nancy Ajram to showcase the brand’s newest Lock designs.
We are excited to showcase the new expressions of the Tiffany Lock motif. Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.
– Alexandre Arnault, EVP, Product and Communication, Tiffany & Co.
Drawing inspiration from an archival padlock dating back to 1883, the Tiffany Lock collection is a testament to the brand’s legacy in design and craftsmanship, paying tribute to its rich heritage. Designed to be inclusive for all genders, the latest collection unveils an array of exquisite pieces in 18-karat white, yellow, and rose gold, adorned with full pavé diamonds, half pavé diamonds, or presented in an all-metal version. Additionally, Tiffany & Co. introduces a stunning Lock bracelet in 18-karat white gold, adorned with a combination of half pavé diamonds and half baguette diamonds, beautifully showcased in the campaign images featuring Jimin.
With her fresh and bold look, Florence Pugh made a striking statement at the 2023 Met Gala with her newly shaved head, a transformation undertaken for her role in the upcoming movie “We Live in Time.” While the release schedule of the 2023-24 films remains uncertain due to ongoing writers and actors strikes in Hollywood, Pugh’s star power continues to rise, with several highly-anticipated projects on the horizon, including “Dune: Part Two.”
The new Lock collection represents the epitome of elegance, offering an exquisite selection of jewelry pieces at price points ranging from $2,200 to $95,000. The most luxurious piece, the bracelet in white gold adorned with baguette and pavé diamonds, stands as the pinnacle of sophistication and allure. Customers can explore the new collection starting from Tuesday, as it becomes available at Tiffany & Co. stores worldwide and on tiffany.com. Embodying the brand’s legacy of timeless beauty and impeccable craftsmanship, the Tiffany Lock collection is sure to captivate jewelry enthusiasts and connoisseurs alike.
