Genny Fall 2023 Ad Campaign

Review of Genny Fall 2023 Ad Campaign by Creative Director Sara Cavazza Facchini and Photographer Dario Cattelani with model Karolina Kurkova

Genny exudes sculptural elegance in its new Fall 2023 campaign by photographer Dario Cattelani.

The campaign draws its visual strength from a play of chromatic juxtaposition and formal harmony. Worn by model Karolina Kurkova, the bold scarlet color of a fluidly oversized blazer forms an exclamatory pop of contrast against the neutral tones and graceful curves of an abstract stone sculpture in an airy gallery interior. Meanwhile, in another image, the fluid lines of a form-fitting dress echo the silhouette and palette of that same sculpture.

Though the imagery doesn’t have much in the way of concept or story, and thus might not feel as memorable as a campaign that does, its clean and refined atmosphere makes for a worthy statement of Genny’s take on subdued glamor and unmistakable elegance.