Giorgio Armani Neve hits the slopes in style with its new campaign just in time for the 2023 ski season. The campaign was lensed by photographer Brett Lloyd.
Lloyd’s imagery takes a conceptually simple yet successfully energetic and epic approach, finding the collection in its natural habitat of the alps. Against the snowy expanse, the technical and textural features of the ski collection charge their wearers with a striking balance of athleticism and Italian chic.
The campaign nicely combines luxury alpine style with the thrill of carving down the mountainside for focused encapsulation of Giorgio Armani’s haute take on skiwear.