'Link To Love' Summer Jewelry 2021 Ad Campaign

Review of Gucci Jewelry ‘Link To Love’ Summer 2021 Ad Campaign by Creative Director Christopher Simmonds with Photographer/Director Angelo Pennetta 

Gucci celebrates modern love in a vintage-inspired jewelry campaign that features creative direction from Christopher Simmonds and photography by Angelo Pennetta.

In typical Gucci fashion, the campaign takes its cue from late-60’s fashion and beauty editorials. Pennetta captures his models in close-up shots, creating a sense of drama and romance that borders on kitsch – in the best way possible. The short film features compositions that layer well-manicured hands, exploring different ways that the hand is used to physically communicate love – a subtle and smart way to communicate the jewelry collection’s versatility and the pieces’ stackability.

With a classically Gucci sense of fun and a celebration of romance that feels both tongue-in-cheek and sincere, the campaign nicely captures the collection’s spirit of combination and possibility.

Romance can come in all sorts of shapes and arrangements, and Gucci is ready for all of them.

Gucci Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Creative Director | Christopher Simmonds 
Photographer/Director | Angelo Pennetta 
Hair | Malcolm Edwards 
Makeup | Thomas De Kluyver 
Music | Where Is the Love by Donny Hathaway and Roberta Flack

Senior Fashion Writer | The Impression
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