Gucci 'Ode To The Open Road' 2022 Ad Campaign

Gucci

'Ode To The Open Road' 2022 Ad Campaign

Review of Gucci ‘Ode To The Open Road’ 2022 Eyewear Ad Campaign by Creative Director Alessandro Michele with Photographer Luo Yang with Talents Lou Doilon, Ni Ni

Actress and global brand ambassador Ni Ni and Singer Lou Doillon, followed by a gathering of personalities, are featured in Gucci’s “An Ode to the Open Road” first Eyewear Campaign of 2022.
The two performers are placed into a familiar world, for those a little more extravagant, the world of life on the road, where the tour bus joins home and creativity.

Ni Ni is captured in a pair of thin gold-framed glasses with round rose-tinted shades; a modest yet elegant gold chain is attached to them, casting shadows on her sunset-drenched face.
A nostalgic feeling is presented through the round and cat-eye frames that Lou Doillon wears; each figure exudes subtle confidence in their own unique identity.

From the Instruments so casually placed and energy being put forward, due to tone both emotionally and physically, this campaign becomes a love letter for the creators and freedom that forms when music, the road, and fashion all meet together.

Gucci Creative Director | Alessandro Michele
Photographer | Luo Yang
Art Director | Lolita Jacobs, J-B Talbourdet-Napoleone
Videographer | Thurstan Redding
Talent | Lou Doilon, & Ni Ni