Gucci Jewelry Ad Campaign 2023


'Timepieces and Jewelry' 2023 Ad Campaign

Review of Gucci ‘Timepieces and Jewelry’ 2023 Ad Campaign by Creative Director Ezra Petronio and Lana Petrusevych with Photographer Ezra Petronio with Talents Arina Besedina, Taemin Park

Gucci presents a new campaign showcasing some of the House’s most iconic watches and jewelry designs. Lensed by photographer and director Ezra Petronio, stills and film highlight Interlocking G and GG Running jewelry along with G-Timeless and Gucci Dive timepieces. 

The Interlocking G and GG Running lines, presented in unison within the campaign, both feature variations on the House’s signature GG logo. The latest Interlocking G pieces, including necklaces, earrings and rings, are crafted in yellow and white gold and peppered with pavé diamonds. GG Running designs are interspersed throughout, including open-shank bracelets in yellow and white gold with diamond detailing. 

The G-Timeless watch collection, which combines classicist style with a contemporary aesthetic, also takes center stage. Two designs feature striking malachite dials: a 38mm automatic edition with a green alligator strap and a 32mm quartz edition with a bi-color bracelet in steel and yellow gold. Two small-sized quartz editions with steel bracelets also appear, one with an elegant lapis dial and the other with a pink lacquered dial. All of the G- Timeless watches are adorned with 15 intricately-made bees on the dial. 

Elsewhere, a 40mm Gucci Dive automatic edition, with a black ceramic dial and a steel bracelet, takes the spotlight. This new model represents a significant technical innovation, conferring an even greater range for diving exploration with a water resistance of up to 300 meters. 

Art Director | Ezra Petronio and Lana Petrusevych
Photographer & Director | Ezra Petronio
Talents | Arina Besedina, Taemin Park
Hair | Paul Hanlon
Makeup | Thomas de Kluyver