Gucci x Adidas

Spring 2022 Ad Campaign

Review of Gucci x Adidas Spring 2022 Ad Campaign by Creative Director Christopher Simmonds with Photographer Carlijn Jacob with models Aivita Mūze, Albert Beilinson, Aouatif Saadi, Cedric Sanvee , Ebony Francisco…

Gucci and Adidas celebrate the imminent launch of their collaborative collection with a bright and nostalgic new campaign captured by photographer Carlijn Jacobs.

First debuted as part of the Exquisite Gucci Fall 2022 show, the collaborative collection – marking only the second time during creative director Alessandro Michele’s tenure at Gucci that he’s collaborated with another brand, after The North Face – is dropping on June 7th.

Ahead of the launch, the collection is celebrated in Jacobs’ fresh and retro-inflected set of campaign imagery. The simple portraits pit eclectic Gucci characters against bright solid backdrops, keeping things relatively minimal with just a few vintage-feeling sport props to put the focus squarely on the inventive synthesis of 70s-esque Gucci codes with Adidas’ modern sportswear practicality.

While the two collaborators might feel rather different, the collection and its campaign convince us that they are a match made in retro-country-club heaven.

Alessandro Michele Creative Director | Christopher Simmonds
Photographer | Carlijn Jacob
Models | Stevan Journey, Aivita Mūze, Albert Beilinson, Aouatif Saadi, Cedric Sanvee , Ebony Francisco, Jean Meyer, Jie Zhen, John Godswil, Lily McMenamy, Mammina Aker, Manyuon Deng, Paul-Emile Paillier, Ruiqi Jiang, Scarlet Peguero, Shuqi Lan, Sioned Cordiner, Tengde Wang,
Stylist | Ib Kamara
Casting Director | Viola Di Sante

Senior Fashion Writer | The Impression