Review of Gucci x Adidas Spring 2022 Ad Campaign by Creative Director Christopher Simmonds with Photographer Carlijn Jacob with models Aivita Mūze, Albert Beilinson, Aouatif Saadi, Cedric Sanvee , Ebony Francisco…
Gucci and Adidas celebrate the imminent launch of their collaborative collection with a bright and nostalgic new campaign captured by photographer Carlijn Jacobs.
First debuted as part of the Exquisite Gucci Fall 2022 show, the collaborative collection – marking only the second time during creative director Alessandro Michele’s tenure at Gucci that he’s collaborated with another brand, after The North Face – is dropping on June 7th.
Ahead of the launch, the collection is celebrated in Jacobs’ fresh and retro-inflected set of campaign imagery. The simple portraits pit eclectic Gucci characters against bright solid backdrops, keeping things relatively minimal with just a few vintage-feeling sport props to put the focus squarely on the inventive synthesis of 70s-esque Gucci codes with Adidas’ modern sportswear practicality.
While the two collaborators might feel rather different, the collection and its campaign convince us that they are a match made in retro-country-club heaven.
Alessandro Michele Creative Director | Christopher Simmonds Photographer | Carlijn Jacob Models | Stevan Journey, Aivita Mūze, Albert Beilinson, Aouatif Saadi, Cedric Sanvee , Ebony Francisco, Jean Meyer, Jie Zhen, John Godswil, Lily McMenamy, Mammina Aker, Manyuon Deng, Paul-Emile Paillier, Ruiqi Jiang, Scarlet Peguero, Shuqi Lan, Sioned Cordiner, Tengde Wang, Stylist | Ib Kamara Casting Director | Viola Di Sante
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images