Jacquemus

Summer 2023 Ad Campaign

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Review of Jacquemus Summer Digital Campaigns 2023 Ad Campaign by Jacquemus Creative Director Simon Porte Jacquemus

Jacquemus presents a captivating digital adventure embodying the spirit of Summer 2023. The works, captured by Eber Figueira for Rio and Oliver Hadlee Pearch for Portofino, effortlessly exude opulent summertime energy.

With a trendy-chic modus operandi, the ongoing campaign transports viewers to sun-drenched destinations, drawing inspiration from charming resort towns. The imagery takes viewers on a visual journey, weaving together scenes of elevated summer indulgence and the allure of a luxurious sabbatical.

The campaign perfectly captures the essence of Jacquemus through rich textures, captivating colors, and an unmistakable narrative of sunshine-filled luxury. Each frame invites viewers to immerse themselves in the brand’s world, evoking wanderlust and celebrating the joyous arrival of summer travel.

In true Jacquemus style, this digital series celebrates storytelling and indulgent escapism, transporting audiences to a realm of enchantment. The Spring 2023 campaign beautifully encapsulates the brand’s signature aesthetic, inviting everyone to embrace the sun-soaked adventure.

Portofino

Jacquemus Creative Director | Simon Porte Jacquemus
Creative Content Manager Jacquemus | Josephine Bungener
Photographer | Oliver Hadlee Pearch
Models | Vittoria Ceretti, Hedi Ben Tekaya
Creative | Ramona Eschbach
Location | Portofino, Italia

Rio de Janeiro

Jacquemus Creative Director | Simon Porte Jacquemus
Photographer | Eber Figueira
Location | Rio de Janeiro, Brazil

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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