Jimmy Choo Spring 2025 Ad Campaign

Jimmy Choo

Spring 2025 Ad Campaign

Review of Jimmy Choo Spring 2025 Ad Campaign by Creative Directors Ezra Petronio & Lana Petrusevych with model Chloë Sevigny

Jimmy Choo evolves the iconic glam of the 2000s it-girl with its Spring 2025 campaign starring Chloë Sevigny. The campaign was conceived by creative directors Ezra Petronio & Lana Petrusevych.

At once playful and polished, the imagery channels 2000s-era fashion editorials while drawing a big impact through the enigmatic, effortlessly cool presence of its iconic star. The styling pairs neutrals and soft blues with moments of metallic sparkle and shine, underscoring the brand’s vision of intertwining glamour into a sophisticated everyday wardrobe. In the accompanying short film, Sevigny further reflects on this theme, offering thoughts on what that idea of glamour means to her.

Direct, optimistic, and effortlessly expressive, the campaign is a testament to the power of smart casting and another assertion of Jimmy Choo’s signature sensibility.

Jimmy Choo Creative Director | Sandra Choi
Art Directors | Petronio Associates, Ezra Petronio & Lana Petrusevych
Photographer | Ezra Petronio
Model | Chloë Sevigny
Stylist | Jane How


Senior Fashion Writer | The Impression