JW Anderson Fall 2019 Ad Campaign by M/M Paris & Tyler Mitchell

JW Anderson

Fall 2019 Ad Campaign by M/M Paris & Tyler Mitchell

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JW Anderson is in high step mode with his latest campaign by long-time collaborators Mathias Augustyniak and Michael Amzalag of M/M Paris.

There is quite a bit of newness to the campaign from 24-year-old photographer Tyler Mitchell to first-timer models Krisha, Djeneba, Rose, and Enomha, who were street cast especially for this project. Mitchell grew up in Marietta, Georgia and in the ninth grade, he purchased a Canon camera and taught himself to make skate videos. Fast forward to attending New York University Tisch School of the Arts and studying with Deborah Willis and the newbie found himself lensing Beyoncé with her portrait purchased by the Smithsonian National Portrait Gallery.

The team‘s juxtaposition of the models in slits with the tall grass of the English countryside is ripe for analogies regarding the rise of new artist. Suffice it to say we are delighted the campaign feel elevated and fresh, puns intended.

Anderson has long been a champion of nascent talent and it is exciting to see the designer continue his course of support. Too that we say ‘keep high stepp’in’ Mr. Anderson.

JW Anderson Creative Director | Jonathan Anderson
Agency | M/M Paris
Creative Directors | Mathias Augustyniak & Michael Amzalag
Photographer | Tyler Mitchell
Models | Krisha, Djeneba, Enomha, Rose
Stylist | Benjamin Bruno
Hair | Cyndia Harvey
Makeup | Lauren Parsons
Casting Director | Julia Lange
Set Designer | Andy Hillman
Production | Holmes Production
Location | English Countryside


Kenneth Richard
Editor-In-Chief, Chief Impressionist | The Impression
Kenneth Richard, the Founder, CEO, and Editor-in-Chief of The Impression, plays a central role in shaping the publication's editorial strategy from his base in the US. With a dynamic 30-year career in the fashion industry, he brings a unique breath of experience that spans both the public and private sectors. His multifaceted background includes leadership roles as a CEO, Chief Marketing Officer, Chief Merchandise Officer, Chief Creative Director, Head of Acquisition Strategy & Licensing, Buyer, as well as creative positions as Art Director, Agency Director, and Designer of his own namesake collection, for which he orchestrated over 50 runway shows. These varied experiences, combined with his undergraduate degree in Journalism and graduate degree in Fashion Design, have positioned Kenneth as a leading creative and visionary in the fashion world, with the insight and expertise to guide The Impression's influence and direction in the evolving global market.
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