The event marked the launch of The Lighthouse, a new retail concept that advances the Milan-based brand’s expansion in the U.S. market
La DoubleJ celebrated the opening of The Lighthouse, its first U.S. flagship and New York townhouse store, with a private dinner hosted by founder J.J. Martin on June 3 at Casa Cruz in Manhattan. The gathering brought together figures from fashion, art, film, and culture to mark a significant milestone in the Milan-based lifestyle brand’s international growth strategy.
Among the guests attending the event were Carolyn Murphy, Lily Rabe, Elizabeth Gillies, Jenna Lyons, Micaela Erlanger, Amanda Nguyen, Cass Bird, Veronica Webb, Anne V, Laura Brown, Aweng Chuol, Brian Atwood, and Demet Muftuoglu. The dinner served as both a celebration of the store opening and an introduction to the brand’s newest physical retail concept.
Located in New York, The Lighthouse extends La DoubleJ’s positioning beyond fashion retail into a broader lifestyle and community-focused environment. Designed as a space for creativity, connection, and cultural programming, the flagship reflects the brand’s ongoing “Raise Your Vibration” philosophy, which combines fashion, home design, wellness, and experiential offerings within a single destination.
The opening comes as brands increasingly invest in immersive retail formats that offer consumers experiences beyond traditional shopping. For La DoubleJ, the launch of a dedicated U.S. flagship represents a strategic step in strengthening its presence in one of its key international markets while creating a physical expression of the broader lifestyle ecosystem the company has developed since its founding.
Founded in Milan by J.J. Martin, La DoubleJ has expanded from a fashion label into a multidisciplinary lifestyle brand encompassing ready-to-wear, homeware, events, and wellness initiatives. The opening of The Lighthouse signals the next phase of that evolution, providing the company with a permanent U.S. platform for community-building, brand engagement, and future growth.
