The French sportswear house introduces performance apparel and a co-branded lifestyle collection for the tournament’s 40th edition, running October 31 through November 8
Lacoste celebrates its longstanding connection to tennis with a new collection created for the 2026 Rolex Paris Masters, taking place in Paris from October 31 to November 8. Marking the tournament’s 40th edition, the French sportswear house will introduce a selection of performance apparel and lifestyle pieces that bring together its athletic heritage and contemporary approach to fashion. Now in its second year as an official partner of the tournament, Lacoste continues to strengthen its presence at one of the final major events of the international tennis calendar.
The 2026 collection is divided into two distinct categories, reflecting the relationship between technical sportswear and everyday dressing. The performance offering focuses on the demands of professional tennis, while a co-branded lifestyle range extends the tournament’s identity beyond the court. Building on the partnership’s existing apparel offering, the collection includes pieces for men, women, and children, emphasizing the versatility of Lacoste’s signature sporting aesthetic.
The lifestyle selection features polo shirts, sweatshirts, jackets, and tennis-inspired essentials that reinterpret familiar elements of the house’s wardrobe. Drawing on Lacoste’s nearly century-long association with the sport, the designs balance classic athletic references with a contemporary urban sensibility. The collection reflects the brand’s ongoing approach to connecting tennis culture with everyday style, translating the codes of the court into clothing designed for a broader audience.
On court, Lacoste ambassadors Novak Djokovic, Daniil Medvedev, and Arthur Fils are among the players set to wear monochromatic performance looks in burgundy red, royal blue, and black. The colorways have been selected to reflect the individual personalities of the athletes, bringing a distinct visual identity to each player’s tournament wardrobe. Through its roster of international tennis talent, Lacoste continues the sporting legacy established by founder René Lacoste while emphasizing the evolving relationship between performance and personal style.
The brand will also outfit the tournament’s ball kids in specially designed blue uniforms developed using its Back on Court technology, which repurposes materials from previous collections. The uniforms feature reflective crocodile logos intended to improve visibility under the court lights, combining practical considerations with the house’s recognizable visual identity. The initiative introduces a circular approach to the tournament apparel while reinforcing Lacoste’s presence throughout the event.
The collection will be showcased in dedicated Lacoste spaces at the tournament venue and at selected retail locations across Paris, extending the experience to visitors and consumers beyond the matches themselves. These activations will offer opportunities to explore the brand’s tennis-inspired designs while connecting the tournament with the city’s broader fashion and cultural landscape.
As the Rolex Paris Masters celebrates its 40th edition, Lacoste’s involvement underscores the enduring relationship between the house and the sport that shaped its identity. Through performance apparel, lifestyle collections, and tournament initiatives, the brand continues to bring together its sporting heritage and contemporary design perspective, demonstrating how tennis remains central to its evolving creative direction.
