Loewe & Paula | launch 2nd collection with limited edition book by M/M Paris
Spanish fashion house Loewe and Creative Director JW Anderson have partnered with retailer Paula’s Ibiza once again for a new collection launching this season.
Loewe and Paula’s launched last year a colorful, floral collection inspired by the Balearic Islands, and this season continues the theme with flamboyant silhouettes, graphics and prints that references Loewe’s archival prints.
The new collection is comprised of women’s and men’s ready to wear and accessories that feature retro beach motifs like flags, mermaids, and birds on sundresses, caftans, peasant blouses, patchwork denim, pajama separates and towel ponchos. Leather goods round out the collection and share the ready to wear’s prints and patterns.
To support the second Loewe Paula’s Ibiza collection, the luxury fashion house and the legendary boutique produced a hardcover photo book with M/M Paris comprised of photographs by Gray Sorrenti, Mario Sorrenti’s daughter. The photographer traveled to New Orleans to photograph street-casted models in their element in the big easy. The cast is seen strolling the streets and eating together, lounging at home, and partying at night. The commemorative book is limited to only 1,200 copies.
At the age of 17 it seems rare to be given the freedom to shoot a story with your friends while the maestros back in Europe say, “Hey, just do whatever you want, we trust your intuition. Bring us back some good pictures and have a good time doing it.” And so that’s what we did. We hit every New Orleans neighborhood. We went up Saint Charles Ave, down Magazine Street, back into the Quarter over to the Bywater, past Saint Roch Cemetery, down Saint Claude Ave, across to Poland Ave, over the Industrial Canal into the east, down Chef Menteur Highway, into Bayou Savage. – Gray Sorrenti, photographer.
Loewe Creative Director | JW Anderson
Agency & Creative Direction | M/M (Paris) Photographer | Gray Sorrenti Styling | Benjamin Bruno Models | Carissa Pinkston, Fisher Smith, Lua Beaulieu, Arsun Sorrenti, Fionn Leonard Makeup | Frank B Assistants | Johnny Vicari, Javier Villegas
Location | New Orleans
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