Loro Piana News Event 2024

Loro Piana Celebrates Summer in The Hamptons

A Fusion of Timeless Elegance and Bohemian Flair

Loro Piana’s Summer Resort 2024 collection transports fashion enthusiasts to an exotic island paradise with white-sand beaches and hibiscus-filled gardens. This collection, inspired by mid-century surfer style, blends bohemian flair with Loro Piana’s signature timeless elegance, creating a harmonious mix of classic and contemporary influences.

The collection, inspired by the Tahitian concept of “la vie heureuse” (the happy life), features simple, pure lines and relaxed fits in a color palette ranging from deep blue to shades of kummel, interspersed with multicolored stripes and prints of the Tree of Life and Hibiscus Flower. The finest materials, including cool silks, linens, and cottons, are transformed into impeccable yet easy-going garments. For women, flowing jumpsuits in linen or silk floral prints epitomize summer freedom. For men, the Spagna Jacket in Antigua linen offers a casual take on a Loro Piana icon.

Accessories in the collection evoke a nostalgic summer spirit. Cherry-wood wicker baskets, straw hats, and leather sandals, like the Naha slipper with embossed details, add a retro touch. The Arakawa cap in Mulberry silk and Floaty moccasin in macramé highlight Loro Piana’s craftsmanship in knitwear. A standout item is the new Cedar bucket bag, made of Rounded Calf leather and natural rattan, hand-woven on looms and finished with a frog closure inspired by the brand’s iconic cedar ball.

The Loro Piana Summer Resort 2024 collection, available from May 2 in selected boutiques and online at loropiana.com, combines luxury, practicality, and sophistication, offering a perfect escape in synergy with nature.