Loro Piana Presented The Fall 2023-Collection With A Series Of Activations On Milan Streets

On the occasion of Milan Fashion Week, Loro Piana presents Fall Winter 2023 Men’s and Women’s Collections in the heart of the city, in Via Tommaso Grossi 10.

During the week, the maison is also the protagonist of a series of activations tied to the Collections’ theme.

Until February 27, the newsstand in Via dei Giardini and the courtyard of the Loro Piana boutique in Via Montenapoleone were transformed into a small café, hosting young mixologists. Here, drinks are served based on typical ingredients of Peru, New Zealand, Australia and Mongolia, the countries that inspired the new Collections and where the noblest fibres that Loro Piana transforms into timeless garments come from. Branded mugs ebb made of glass and wood, are a gift for all visitors.

The result is a complete journey into the world of Loro Piana, through the ingredients and scents of faraway lands.

As a house of sensations, Loro Piana fosters experience being the quintessence of luxury and en plein air enjoyment, in contact with nature or within the metropolitan landscape. ​Such far-roaming mindset this season extends even wider, traveling across the homelands of the key fibers that reside at the core of Loro Piana’s expertise, from Peru to New Zealand, from Australia to Mongolia. The richness in heritage and material innovation that is unique to Loro Piana as master of fibers guides the flow of silhouettes and colors as fluid, feminine shapes mingle with sharp, masculine lines, the precious blends with the pragmatic, equestrian nods meld with folk touches, faded prints with firm textures. Ease, as ever, is the byword.