Louis Vuitton bag 22

Louis Vuitton

Louis Vuitton 'Capucines Bag' Spring 2022 Ad Campaign

Review of Louis Vuitton ‘Capucines Bag’ Spring 2022 Ad Campaign by Creative Director Robert Lussier with Photographer Oliver Hadlee Pearch with model Miranda Kerr

Louis Vuitton explores summer style in all its many looks: photographer Oliver Hadlee Pearch captures supermodel Miranda Kerr in a new campaign for the maison’s iconic Capucines bag.

Against the backdrop of Los Angeles’ perpetual summer, Kerr chamelonically changes styles throughout a busy and eclectic day of activity. Whether it’s morning garden yoga, an afternoon après-tennis moment, an evening drive in a vintage-inspired look, or a night on the town, she has one of the new reimaginings of the bag to perfectly suit her look and mood.

Despite its simplicity and staged feel, the campaign is a strongly styled and fun-filled ode to freedom, femininity, and the power of personal style.

Louis Vuitton bag 22

Creative Director | Robert Lussier
Photographer | Oliver Hadlee Pearch
Models | Miranda Kerr
Stylist | Imruh Asha|
Set Designer | Christine Irwin