Review of Louis Vuitton Men’s Spring 2025 Ad Campaign by Creative Director Pharrell Williams with Photographer Stef Mitchell
Louis Vuitton and Pharrell Williams extend their narrative of global community with the Spring 2025 men’s campaign, captured by photographer Stef Mitchell.
The campaign returns to La Maison de l’UNESCO in Paris, the same location where the collection’s runway show was presented. The headquarters was built 1958 with the objective of promoting world peace through cultural unity.
Mitchell’s photographs imagine a youthful cast as diplomats of the future, stylish emissaries of peace who navigate the iconic building’s international corridors and gardens as they connect with one another to forward their mission of cultural exchange. In this context, Pharrell’s vision of a contemporary dandy takes on a new global outlook as it further channels that idea of a cosmopolitan citizen of Earth.
Williams’ vision for Louis Vuitton men’s is incredibly ambitious, both in terms of cultural scale and in its values of global unity. But his campaigns have managed to ground this far-seeing ambition within a cohesive visual world, drawing on the language of menswear tradition while investigating its many cultural connections to send a message of strength in diversity and bridging differences through creative connection.
Louis Vuitton Men’s Creative Director | Pharrell Williams
Photographer | Stef Mitchell