Louis Vuitton

"Horizons Never End" Pre-Fall 2023 Ad Campaign

Review of Louis Vuitton “Horizons Never End” Luggage Pre-Fall 2023 Ad Campaign by Photographer Glen Luchford with talent Jackson Wang

Louis Vuitton celebrates the spirit of travel with a new campaign featuring megastar Hong Kong rapper and singer Jackson Wang. Titled “Horizons Never End,” the campaign was shot and directed by Glen Luchford.

The campaign highlights Louis Vuitton’s recent-ish Horizon luggage collection (which was designed by famed industrial designer Marc Newsom), using it as a springboard to explore the house’s legacy of designing for travel while carrying the adventure forward.

The narrative follows Wang as he arrives in Paris at dawn, its famous streets far emptier than usual as he takes in the sights. Set to the iconic tune of Bowie’s “Heroes,” the film flips the script as the suitcase begins to lead its owner, ultimately guiding him to a breathtaking view of the city.

It’s a simple and neat concept that perfectly captures the way Louis Vuitton has brilliantly leveraged its iconic monogrammed luggage into being an emblem for the art and magic of travel.

Photographer | Glen Luchford
Models | Jackson Wang
Location | Paris, France

Senior Fashion Writer | The Impression
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