The campaign imagery situates creative director Nicolas Ghesquière’s progressive rewriting of feminine dress codes against the majestic landscape and Baroque architecture around Lake Maggiore, nestled south of the Alps between Italy and Switzerland. Hawkesworth’s photographic approach draws out the glow of golden hour lighting, painting the models as modern muses as they unite ethereal romanticism with forward-thinking energy, while the natural beauty and iconic European architecture stretch evocatively away into the background.
At once leaning into and subverting the tea-party-ready and rococo influences of the collection through its spirit of luxurious contemporary freedom, the campaign is a glowing and poised expression of Louis Vuitton’s signature style.
Louis Vuitton Creative Director | Nicolas Ghesquière Photographer | Jamie Hawkesworth Talent | Emma Laird, Chu Wong, Ida Heiner, Mica Arganaraz, and Valentina Castro Stylist | Marie-Amélie Sauvé Location | Isola Bella gardens at Lake Maggiore
WHERE FASHION GETS CREATIVE
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