The House unveils a dedicated Monaco City Guide, immersive storefront displays, and its signature Trophy Trunk ahead of the 2026 race weekend
Louis Vuitton is accelerating its presence in Monaco as the title partner of the 2026 Formula 1 Louis Vuitton Grand Prix de Monaco, further strengthening its longstanding relationship with both the Principality and the world of motorsport. Marking the occasion, the House has unveiled a series of activations spanning publishing, retail, and race-day experiences ahead of the event, which takes place from June 5 to 7.
Central to the partnership is Louis Vuitton’s bespoke Trophy Trunk, which will be presented for the sixth consecutive year. Crafted in the House’s signature Monogram canvas and rendered in red as a tribute to Monaco, the trunk continues a tradition that began with Louis Vuitton’s collaboration with the Automobile Club de Monaco before expanding through its official Formula 1 partnership in 2025.
For the 2026 edition, Louis Vuitton is increasing its visibility across the race weekend with dedicated trackside signage featuring graphics inspired by the visual language of Formula 1. The installation reinterprets the House’s iconic motifs through dynamic compositions that reference speed, movement, and competition.
Beyond the circuit, Louis Vuitton has transformed its Monaco boutique with immersive window displays inspired by the heritage of motor racing. Hand-painted grandstands and miniature race scenes recreate the atmosphere of classic Grand Prix events, offering visitors a playful interpretation of Monaco’s racing culture. The installation coincides with the launch of a limited-edition collection inspired by the event, spanning ready-to-wear, accessories, footwear, and leather goods.
The House has also released a new edition of its City Guide series devoted entirely to Monaco for the first time. Featuring nearly 200 curated destinations, the guide explores the Principality through contributions from Célia Bernasconi, photography by Pascal Aimar, and portraits by Marie Deteneuille. The publication highlights Monaco’s blend of tradition and innovation while offering an insider perspective on one of the world’s most recognizable destinations.
Together, these initiatives reinforce Louis Vuitton’s growing involvement in international sport while underscoring its enduring connection to Monaco. Through the Trophy Trunk, retail experiences, and cultural programming, the House continues to align its heritage of travel and craftsmanship with the spectacle and prestige of Formula 1.
