Louis Vuitton Twist Spring 2022 ad campaign photo with Naomi Osaka

Louis Vuitton

Twist Bag Spring 2022 Ad Campaign

Review of Louis Vuitton Twist Bag Spring 2022 Ad Campaign with House Ambassador Naomi Osaka

Tennis star, activist, and brand ambassador Naomi Osaka stars in a new Summer 2022 campaign for Louis Vuitton’s Twist bag.

The campaign imagery sees Osaka rock après-tennis style and move with grace from courtside to poolside, taking in the sun on an ideal summer day. The breezy cinematography includes a sensitive focus to the bag’s signature twist hardware, which comes to embody the campaign’s mood of freedom and flexibility.

With a strong choice of star who glows with joy and strength, the campaign is an effortlessly fun ode to the possibilities of summertime.

Louis Vuitton Creative Director | Nicolas Ghesquière
Talent | Naomi Osaka


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