Louis Vuitton

'Laura Harrier and the Twist' Spring 2021 Ad Campaign

Review of Louis Vuitton’s ‘Laura Harrier and the Twist’ Spring 2021 Ad Campaign by Creative Directors Robert Lussier & Mia Forsgren of The Style Council & Photographer Mikael Jansson

Laura Harrier stars in a playful new campaign from Louis Vuitton. The actress and activist is photographed by photographer Mikael Jansson for the Spring 2021 campaign, which celebrates the maison’s iconic Twist bag.

Harrier exudes a casual joie de vivre as she strolls along a Malibu beach and boardwalk, clad in pieces from Louis Vuitton’s recent Game On capsule. It’s a somewhat gray day, but Harrier’s energy is sunshine-y enough for all of us, and Jansson uses the color scheme well in his compositions. He also finds fun ways to echo the Twist’s signature hardware, capturing its spirit of go-anywhere versatility. It’s nice to see a campaign set at the beach that is not bikini-centric, but actually embraces the setting for the fun it offers.

An excellent choice of star and photographer transform a simple campaign and concept into a day at the beach to remember.

Louis Vuitton Women’s Creative Director | Nicolas Ghesquière
Agency | The Style Council
Creative Directors | Robert Lussier & Mia Forsgren
Photographer | Mikael Jansson
Talent | Laura Harrier
Stylist | Marie-Amélie Sauvé
Location | Malibu, CA