Louis Vuitton

Twist Bag Spring 2022 Ad Campaign

Review of Louis Vuitton Twist Spring 2022 Ad Campaign by Photographer Ethan James Green and Art Director Florent Buonomano with Talent HoYeon Jung

HoYeon Jung rocks casual cool style in a new campaign for Louis Vuitton‘s signature Twist bag. The Spring 2022 campaign was captured by photographer Ethan James Green, and features art direction from Florent Buonomano.

The model and Squid Game star poses in effortlessly chic high-low looks that complement a colorful range of the Twist bag’s new springtime incarnations. The accompanying film uses tricky editing and cinematography to create an endless series of HoYeon’s in an abstract studio space, with twisty camera work complementing the campaign’s namesake piece.

Jung is one of the biggest and buzziest stars of the moment, and the campaign is a simple yet impactful way to flex her style and place at the heart of the Louis Vuitton family.

Louis Vuitton Creative Director | Nicolas Ghesquière
Photographer | Ethan James Green
Art Director | Florent Buonomano
Talent | HoYeon Jung
Stylist | Marie-Amélie Sauvé
Hair | Duffy
Makeup | Hiromi Ueda
Manicurist | Elsa Deslandes
Set Designer | Justine Ponthieux