Louis Vuitton

Voyage Fall 2021 Ad Campaign

Review of Louis Vuitton Voyage Fall 2021 Ad Campaign by Photographer Vivian Sassen

Louis Vuitton celebrates history while looking forward to a bright future with a new Voyage Fall 2021 campaign shot by photographer Vivian Sassen.

Gorgeously colored and composed, the campaign imagery was captured among the landscapes of Milos in Greece, Petra and Wadi Rum in Jordan, and Mont Saint-Michel. In addition to their beautiful, wind-swept scenery attesting to the mythical passage of time, these locations are cradles of culture with deep connection to human history.

Tapping into a sense of growth and optimism, the campaign stars an entirely local cast of children.

They explore these dream-like landscapes with a quiet sense of wonder and discovery. The appearance of the maison’s iconic trunks positions these kids as young travelers, and nicely echoes the maison’s classic “Art of Travel” motif. While this slogan was dropped last season (partially due to the pandemic-induced impossibility of travel) in favor of the more abstract and uplifting “Towards a Dream,” its spirit lives on larger than ever.

The themes of history and childhood optimism also excellently tie in with the current aesthetic and conceptual explorations of the house’s two creative directors, Nicolas Ghesquière and Virgil Abloh.

Finally, the campaign fits nicely together with the Louis 200 celebration, an ongoing collaborative exploration of the life and legacy of the brand’s iconic founder and his creative journey.

All in all, the campaign is a focused and uplifting statement of Louis Vuitton’s values and vision.

Photographer | Vivian Sassen
Locations | Milos in Greece, Petra and Wadi Rum in Jordan, and Mont Saint-Michel in France