Louis Vuitton

'Wild at Heart' Fall 2021 Ad Campaign

Review of Louis Vuitton ‘Wild at Heart’ Fall 2021 Ad Campaign by Louis Vuitton In House Art Director Michela Rossetti with Photographer Oliver Hadlee Pearch and Videographer Aj Numan with models Blésnya Minher & Fran Summers

Louis Vuitton combines big-city and big-cat energy in a new campaign for Fall 2021. Highlighting the house’s WIld at Heart accessories capsule, the campaign was lensed by photographer Oliver Hadlee Pearch with videography by Aj Numan.

The maison’s new Wild at Heart capsule introduces some leopard-print flair to a few of its most iconic bags, as well as playing with a fun oversized monogram motif. The campaign pairs these pieces with chic, sophisticated, and simple styling in neutral colors, with pieces like blazers and tweed dresses and skirts.

The campaign imagery highlights the personality of the new capsule by channeling the cosmopolitan spirit of Paris. Energetic and playful cinematography follows two friends out for the afternoon in the boulevards and historic buildings of the city.

Combining classic Louis Vuitton style with a flair for adventure, the campaign is a great showcase for the new accessories, and a lovely little invitation to try walking on the wild side.

Louis Vuitton In House Art Director | Michela Rossetti
Photographer | Oliver Hadlee Pearch
Videographer | Aj Numan
Models | Blésnya Minher and Fran Summers
Stylist | Elodie David
Hair | Odile Gilbert
Makeup | Petros
Manicurist | Alexandra Janowski
Production | Louis2 Paris