Spring 2021 Ad Campaign Film & Photos

Marc Jacobs

'Heaven' Spring 2021 Ad Campaign


Review of Marc Jacobs ‘Heaven’ Spring 2021 Ad Campaign by Photographer Harley Weir with models Brian Molko, Rex Orange County, Lily McMenamy, Georgia Palmer, & Kate Moss

Marc Jacobs gives us a colorful peek at the weird world of ‘Heaven’ in a new campaign for Spring 2021.

The brand’s Heaven collections tend to feature lots of collaboration and feel like a sort of surreal and youthful spin-off of the Marc Jacobs universe. Many of the pieces bear traces of that kawaii-punk aesthetic that the kids can’t seem to get enough of these days. The newest entry into this world gets a lo-fi campaign treatment from the contemporary photographic queen of imperfect beauty, Harley Weir.

Weir captures her eclectic cast – including Brian Molko of Placebo, Kate Moss, Rex Orange County, and more – in a series of character-filled portraits.

There is too much of a commitment to personality and individuality to really pin down a conceptual theme, but there are traces of a motif which could maybe be described as a deconstruction of symbolism: imagery of heaven and hell, and infancy, purity, and youth, gets reworked through its relationship with these uncategorizable characters.

Simple yet unique and visually impactful, the campaign is a focused statement of Marc Jacobs’ vision for Heaven.

Marc Jacobs Creative Director | Marc Jacobs
Photographer | Harley Weir
Models | Brian Molko, Rex Orange County, Lily McMenamy, Georgia Palmer, & Kate Moss