Exciting news shakes the fashion industry as Hervé Léger, the iconic luxury brand known for its transformative dresses, appoints Michelle Ochs as its new Creative Director. With a notable career and the founder of the esteemed ET OCHS brand, Ochs brings her wealth of experience and boundless creativity to lead the creative vision of Hervé Léger’s dresses and sportswear collections. This appointment marks a thrilling new chapter for the brand that revolutionized luxury fashion with its iconic styles.
Ochs, an alumna of New York’s prestigious Parsons School of Design, stands as a testament to her exceptional talent, earning a BFA in Fashion Design and receiving the coveted Designer of the Year honor from Parsons in 2007. In 2008, she co-launched the eponymous ET OCHS label, swiftly capturing industry recognition for her sleek aesthetic and daring cutout silhouettes. Her ET OCHS collection became a staple on the red carpet, cherished by celebrities and revered by their stylists. From Michelle Obama and Beyoncé to Jennifer Lopez, Lady Gaga, and Kate Hudson, Ochs’s designs have graced the most influential women worldwide.
The designer has enjoyed a stellar career, achieving both commercial and editorial success. She claimed the prestigious 2009 Ecco Domani Award and earned nominations for the 2010 Fashion Group International Rising Star Award, the 2011 CFDA/Vogue Fashion Fund, and the 2013 Swarovski Award for Emerging Talent. In 2013, Forbes acknowledged her exceptional talent by including her on the esteemed 30 Under 30 list. Ochs’s consistent creativity also garnered her nominations for the Cooper Hewitt National Design Award in 2015 and 2016, showcasing her designer collection, as well as recent nominations in 2022 and 2023 for ET OCHS. She has been a member of the CFDA since 2012, further solidifying her industry standing.
“Hervé Léger is a historic fashion house. I am honored to lead the team in this next chapter and make my mark on this iconic brand,” expressed Michelle Ochs, capturing her excitement about this significant opportunity.
Melissa Lefere-Cobb, Senior Vice President and Division Head of Hervé Léger at Centric, welcomed Ochs with enthusiasm, acknowledging her exceptional design skills and deep understanding of the female form. Lefere-Cobb expressed confidence in Ochs’s ability to drive the growth and success of Hervé Léger, adding, “We are thrilled to welcome this celebrated designer to our team.”
Ochs assumes the role of Creative Director following the tenure of Christian Juul Nielsen. The debut collection under Ochs’s creative direction is eagerly anticipated and will make its grand entrance at New York Fashion Week this September. Fashion enthusiasts and industry insiders are poised to witness the transformation and evolution of the iconic brand under Ochs’s visionary leadership.
