The latest collaboration introduces a performance-focused tennis collection and campaign timed to the summer tournament season
New Balance and Miu Miu have unveiled the latest chapter of their ongoing collaboration with tennis player Coco Gauff, introducing a new collection and campaign that coincides with the summer tennis season. Gauff, currently ranked world No. 2 and an 11-time singles champion, will wear the collection on court during one of the sport’s major tournaments.
The collection centers on a white set that combines traditional tennis attire with performance-focused construction. Designed through Miu Miu’s contemporary lens, the pieces are crafted in technical stretch jersey and incorporate details including scalloped edging, pleated skirts, navy piping, and tailored silhouettes engineered for movement. Outerwear is developed in Silk Tec, a lightweight fabric designed to balance structure, breathability, and flexibility.
The collaboration also introduces a new decò leather version of the New Balance 530 SL tennis sneaker. The style combines technical performance elements with asymmetrically colored woven laces, while caps and headbands complete the collection. Each piece features the joint New Balance and Miu Miu logo in navy and red.
Supporting the launch is a new campaign photographed by Chaumont and Zaerpour. The imagery focuses on Gauff’s athleticism and movement, highlighting both the technical attributes of the collection and the evolving relationship between luxury fashion and professional sport.
To mark the launch, Miu Miu and New Balance are hosting an event at Miu Miu’s New Bond Street flagship in London on June 23, with Gauff in attendance. The collection will be available from June 23 for a limited time through selected Miu Miu stores worldwide and through the brand’s online channels.
The project continues a broader industry trend of luxury brands deepening their engagement with sports partnerships, using athlete collaborations to connect performance innovation with fashion-driven product development and global brand visibility.
