Law Roach Collaborates with Pepsi for a Pepsi Wild Cherry-Inspired Collection
Pepsi is launching a limited-edition fashion capsule in partnership with renowned stylist and “image architect” Law Roach, drawing inspiration from the popular Pepsi Wild Cherry flavor. The collection brings together the bold flavor profile of Pepsi Wild Cherry and the stylist’s creative influence, aiming to capture a sense of style rooted in both nostalgia and innovation.
The collection includes a range of items influenced by ‘70s roller skating culture and modern fashion, offering pieces like bomber jackets, denim jumpsuits, track pants, cropped baby tees, shorts, socks, and monochromatic hats. Jenny Danzi, Head of Pepsi Marketing, remarked, “The Pepsi brand has been a cultural trendsetter for over 125 years, and design has always been an essential element of that journey. Between the delicious, bold flavor and eye-popping design of our Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, it’s no surprise it’s one of our most craved colas. We want to help our fans embrace their wildly fashionable side with this new capsule collection – and no one could have brought the Pepsi Wild Cherry vision to life better than the creative powerhouse that is Law Roach.”
Pepsi’s long-standing association with pop culture includes collaborations in both fashion and music, with memorable campaigns like the “Pepsi Generation” of the 1960s that highlighted a blend of boldness and style. This collaboration with Roach, a key figure in the fashion world known for his advocacy of diversity and inclusivity, aligns with Pepsi’s aim to continue its influence at the intersection of fashion and culture.
“Working with Pepsi is an opportunity to merge two worlds I know so well—fashion and pop culture,” said Roach. “This collection is a celebration of individuality and self-expression, values that Pepsi and I both share. Together, we’ve created a collection that will help people embrace their unique style while leaning into the history and iconic energy of the Pepsi brand.”
The Pepsi x Law Roach collection is available for pre-sale starting today on PepsibyLawRoach.com, with pieces priced between $19 and $199 and offered in sizes XS through 2XL, shipping in January. Follow Law Roach on Instagram and TikTok (@LuxuryLaw) and Pepsi on social platforms (@Pepsi) or visit Pepsi.com for more updates.
