Peter Do Launches First Handbag Collection In Collaboration With Medea, Featuring A Short Campaign With Artist Mia Kwon
LVMH 2020 Prize Finalist Peter Do has teamed with Italian brand Medea founders Camilla and Giulia Venturini to launch his first handbag collection, with a campaign featuring Mia Kwon.
The collaboration is born out of the brands’ mutual pursuit for purposeful design. Medea’s signature leather shopper is straightforward and structurally precise, paralleling Peter Do’s sharp tailoring and architectural construction.
I really like how simple and functional the Medea bags are. The collaboration came together seamlessly. We took the classic Medea shape and added little details, such as the metal-casted handles and two-toned fabrics, to make them Peter Do.
– Peter Do
And for Medea founders, Camilla and Giulia Venturini, it sounds like the collaboration has been a long time in the making. “We have been following Peter’s work since his first collection and we admire his aesthetic, design and his sensibility towards global issues. The bags, produced in printed croc leather, bold colors, metal handles and canvas, are the celebration of Peter’s interpretation of our leather shopping bags”.
To kick off the collaboration the two Italian sisters and New York based designer enlisted model and painter Mia Kwon. Do’s in-house Image Director, Yiru Wang, who also shot the designers spring ad campaign, lensed Kwon in her Brooklyn home and upstate New York. Styled by designers Peter Do and An Nguyen, the campaign also features the work of renowned Brooklyn-based florist Miguel Paolo Yatco. The stark imagery uses the handbags as aesthetic objects to reflect the heightened focus on the contrast between the inner and the outer, the home and nature.
The collaborative collection features five styles ranging in price from $1,000 – $1,600 in vibrant primary colors, jet black and porcelain white. Reflecting the signature fabrics from the Peter Do SS21 Ready-to-Wear collection.
Do was one of the finalists of the coveted LVMH Prize for new designers last year. Due to the coronavirus pandemic, no one winner was chose, and instead the eight finalists split the prize money equally. He used the money to pay his team and it would appear that the designer is one who understands the power of partnership.
The Impression applauds the new capsule and looks forward to continued partnerships from both Peter Do and Medea.
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images