The Milanese jewelry house strengthens its presence in China with one of the country’s most influential actresses as its Global Brand Ambassador, debuting the partnership in its latest campaign.
Pomellato has appointed Chinese actress Yang Zi as its Global Brand Ambassador, deepening their investment in one of luxury’s most influential markets. She is spotlighted in the Nudo collection, marking her debut campaign for the house. Zi’s addition underscores the brand’s continued strategy of pairing its Italian craftsmanship with internationally recognized cultural figures who resonate with younger luxury consumers.
Yang Zi is among China’s most prominent actresses, with an influential career in film, television, and digital media. Her widespread popularity and cross-generational appeal have made her a sought-after partner for many luxury brands. The appointment lands at the jewelry house quite organically and extends far beyond a celebrity endorsement; Zi becomes the new voice of the maison, embodying all the qualities that define the Pomellato woman.
The collaboration arrives during a time when luxury brands are increasingly intensifying efforts to localize marketing in China through influential cultural figures. Rather than relying solely on global campaigns, Pomellato is investing in brand ambassadors with deep domestic recognition to strengthen consumer engagement and reach new audiences whilst maintaining global brand consistency.
Pomellato connects heritage with cultural relevancy by naming Yang Zi as its latest Global Brand Ambassador. The appointment positions the house to deepen its roots in China’s competitive luxury landscape, while continuing to elevate its global profile through locally resonant partnerships.