Prada Eyewear Fall 2023 Ad Campaign

Review of Prada FW 2023 Ad Campaign by Creative Director Ferdinando Verderi and Photographer Willy Vanderperre with model Amanda Murphy

Prada looks deeper into the language of flowers with the new campaign for its Fall 2023 eyewear collection. The campaign was shot by photographer Willy Vanderperre with creative direction by Ferdinando Verderi, and stars go-to house muse Amanda Murphy.

The campaign smartly picks up on the visual symbolism of the house’s main Fall 2023 campaign, which put its characters in conversation with oversized flowers, each of which cut a striking figure against the inky black backgrounds. This eyewear-focused spinoff creates a similar visual impact while tapping into a new intellectual energy through the juxtaposition of delicate flower petals and angular, chunky takes on classic optical shapes.

Wisely continuing to utilize established and distinct visual assets, the campaign draws us deeper into the sensual and sophisticated world of Prada Fall 2023.