Review of Prada Linea Rossa Spring 2022 Ad Campaign by Creative Director Albert Moya and Photographer Johnny Dufort
Prada Linea Rossa imagines the sports and sportswear of the future with an energetic new campaign for its Spring 2022 collection. The campaign features creative direction by Albert Moya and photography by Johnny Dufort.
Captured in a futuristic setting that echoes the colors and lines of the collection, the campaign imagines a futuristic game of table tennis that inspires intricate and dynamic choreography. Energetic cinematography and editing capture the scenes from all angles, stitching together a sci-fi inflected expression of the possibilities of human movement.
The slick and futuristic campaign is a focused yet imaginative way to express the Linea Rossa line’s commitment to innovative fabrics and technical designs that allow for a full range of motion while staying true to Prada’s values of simplicity and style.
Creative Director | Albert Moya
Artistic Direction | General Idea Agency
Photographer | Johnny Dufort