Review of Prada Lunar New Year 2021 Ad Campaign with Cai Xu Kun, Chun Xia, & Zheng Shuang
Prada is joining in the Lunar New Year celebrations with the campaign ‘Enter 2021. New Possibilities’ which invites everyone to open the door to the new year together and share their resolutions for the months ahead.
This campaign features some leading names from the worlds of entertainment and fashion: singer Cai Xu Kun, winner of Best New Artist of the Year at the GQ Men of the Year Awards; actress Chun Xia, who was named Best Actress at the Hong Kong Film Awards for her role in Port of Call, and actress Zheng Shuang, nominee of Best New Performer at Hong Kong Film Awards.
The three young stars are filmed on a metaphorical journey into 2021, one they encourage us to follow. Starting in suite 2020 in a stylish hotel, the group walks along parallel corridors and ends up facing suite 2021 where a whole new world awaits. A range scenes appear behind the door: a snowy natural landscape where Chun Xia strolls through hand in hand with child actress Zhang Xi Ran who plays her young buddy; a beach with kites flying overhead where Zheng Shuang rejoices over the reunion with her family; and a rooftop, somewhere Kun meets friends against the backdrop of a modern metropolis.
According to the lunar calendar, 2021 is the Year of the Ox, a stable, reliable and diligent animal, and he appears in symbol form throughout the campaign. The whole project is optimistic and invites us to leave 2020 behind.
The collection of exclusive men’s and women’s products along with special window displays will be available in select Prada stores worldwide and online at prada.com starting mid-January.
Prada Creative Directors | Miuccia Prada & Raf Simons Talents | Cai Xu Kun, Chun Xia, & Zheng Shuang Supporting Talents | Li Chen, Li Xiao Yi, Wang Xi Hui Zhu Cong Cong (Cai Xu Kun), Zhang Xi Ran (Chun Xia), Liu Yan, Zhang Gui Lan, Zheng Cheng Hua, Zheng Shu Yu (Zheng Shuang)
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