Prada Spring 2024 Ad Campaign

Review of Prada Spring 2024 Ad Campaign by Creative Director Ferdinando Verderi with Photographer Jack Day with models Hamin Yu, Julia Meseguer, Pierrick Grégoire

Prada celebrates the launch of its Spring 2024 collection with a new campaign that offers further perspective on the season’s dissection of normality across subtly reengineered archetypes. The campaign was shot by photographer Jack Day with creative direction from Ferdinando Verderi.

The imagery is shot in a minimal interior that suggests the elevated spaciousness of a modern art gallery – perhaps the Fondazione Prada itself. It’s a fitting home for a collection that took an intersection of clean, modernist lines with a concept of fluidity as its core design idea. Day’s simple and soulful portraits, further brought to life by the striking looks of the well-cast models, offer a direct look at the mastery behind Miuccia Prada’s and Raf Simons’ designs.

Quietly confident in its ability to let the collection speak for itself, the campaign is a strong way to bring a new burst of stylish intellectualism to the brand’s social media channels – just in time for new shopping opportunities.