Premium Goods x Nike AF1 announce a collaboration. The Premium Goods x Nike AF1 draws inspiration from Jennifer Ford’s love for and past work in jewelry to reimagine the design of the iconic Air Force 1’s through the lenses of classic and timeless luxury — blending textures, incorporating artisanal techniques, and sharing elegant color stories.
A celebration of timeless connection and pieces that immediately becomes a heirloom the moment you bring it home.
Houston native and longtime sneaker-head, Jennifer Ford, had a vision of bringing a boutique sneaker shop experience to her beloved city. In the fall of 2004, Premium Goods launched on the scene as the first independent sneaker boutique in Texas. Located in Rice Village, and conveniently accessible to all corners of the city, Premium Goods has become part of the city’s fabric and Houston’s culture. Local artists, musicians, designers, and athletes appreciate the culture the store brings, and frequently seek opportunities to partner on collaborations and events. Premium Goods has established itself as a go-to destination for those who share a passion for style and the sneaker culture.
Photo Credit: Troy Ezequiel
Photo Credit: Greg Noire
