Proenza Schouler Fall 2022 Ad Campaign

Review of Proenza Schouler Fall 2022 Ad Campaign by Photographer Tim Elkaim with models Bella Hadid and Julia Nobis

Proenza Schouler welcomes minimal fall/winter style with an icily cool new campaign for its Fall 2022 collection. The campaign was captured by photographer Tim Elkaim.

Elkaim captures models Bella Hadid and Julia Nobis against icy, organic, and minimalist backdrops that abstractly point to the chill of winter.

Harmonizing with the color palette of the collection, it is an atmosphere against which the models cut striking figures in the season’s selection of tailored outerwear, voluminous shapes, and warm wintry details.

The images are finished off with Proenza Schouler’s signature art direction, putting a further stamp on the label’s distinctive brand of elevated and refined simplicity.