Suveyke Snyder Brings Experience in Digital and Retail as the Brand Looks to Expand
Proenza Schouler has announced the appointment of Shira Suveyke Snyder as its new chief executive officer. Suveyke Snyder will succeed Kay Hong, who has been in the role since 2018 and will continue serving on the board of directors.
Suveyke Snyder brings more than two decades of experience in the luxury and fashion industry with a focus on digital. Most recently, Suveyke Snyder held consultancy and advisory roles with private equity firms, supporting the scaling of luxury portfolio companies. Earlier, she held executive roles at Shopbop where she was brand president, Yoox Net-a-porter where she was executive vice president and founding member of The Outnet, and J.Crew where she was vice president of menswear.
Proenza Schouler, founded in 2002, aims to leverage Suveyke Snyder’s track record as a growth leader to accelerate its expansion through various channels. The company plans to focus on brand-owned channels such as e-commerce and brick-and-mortar, starting with a new store opening in New York later this year.
Kay Hong had joined Proenza Schouler in 2018 and played a significant role in the company’s development. She expressed her interest in growing a brand with immense potential and working with the creative minds behind Proenza Schouler.