Ralph Lauren

Spring 2023 Ad Campaign

Review of Ralph Lauren Spring 2023 Ad Campaign by Creative Director Ralph Lauren with models Hamid Onifadé, Lucky Blue Smith, Quinn Mora, and Stan Taylor

Ralph Lauren heads west with its sunny and sophisticated Spring 2023 campaign.

While Ralph Lauren is known for its connection to the designer’s home of New York and for pioneering a style of east coast prep elegance, this campaign sees the brand put its own spin on California dreaming, with impressive results.

For the first time, I bring my dream of living to California, celebrating a way of life that I have always believed in – a mix of grit and glamour, energy and inspiration.”

– Ralph Lauren

The campaign feels like a throwback Hollywood blockbuster set in the 40’s. Sultry and sophisticated, the loose narrative follows its group of elegant protagonists through a world of rolling hills, coastline, and palm trees, of garden parties, tortoiseshell sunglasses, and classic cars. While it’s the first time we’ve seen the brand head to the west coast, the returning cast members from previous runway shows and campaigns and the unmistakably RL aesthetic leaves no doubts as to whose world we are delighting in.

Whether its New York or Los Angeles, wherever Ralph Lauren goes, classic, iconic style is sure to follow.

Ralph Lauren Creative Director | Ralph Lauren
Models | Hamid Onifadé, Lucky Blue Smith, Quinn Mora, and Stan Taylor

Senior Fashion Writer | The Impression