Review of Ralph Lauren US Open Fall 2021 Ad Campaign by Photographer Blair Getz Mezibov
Ralph Lauren hits the court with a new campaign in celebration of the brand’s latest US Open collection. The US Open campaign was photographed by Blair Getz Mezibov.
Fresh off designing the Olympic uniforms for Team USA, Lauren turns his sartorial gaze to another beloved American sports tradition replete with its own distinct style, the US Open. The collection features a range of pieces that are geared both towards playing on the court or watching from the stands.
Mezibov captures the collection in action at the iconic Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center in New York.
Embodying both the practicality and style of the collection, the imagery exudes a focused and fun energy, and develops a refreshing color scheme based on the iconic shades of court green and blue and tennis whites.
In connection with the US Open campaign, Ralph Lauren will also launch unique customer experiences around New York, including live-stream tennis matches at retail shops and a customization program on-site at the US Open.
Polo Ralph Lauren has been the official outfitter of the US Open Tennis Championships since 2005. The campaign is a great way to tap into this interconnected legacy with the sport, as well as a welcome celebration of New York’s return to large events that bring communities together.
Ralph Lauren Creative Director | Ralph Lauren
Photographer | Blair Getz Mezibov
Location | Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center