Name - Role - The Impression 250

Riccardo Ruini

Creative Director

Name - Role - The Impression 250

Riccardo Ruini is a creative director and founder of the international agency Ruini Studios. Ruini has art directed memorable ad campaigns for top luxury brands like Gucci, Valentino, Bulgari, Fendi, Elie Saab, Cerruti, Vionnet, Missoni, Iceberg and P&G Prestige Products as well as numerous TVC spots for which he was awarded with the Cannes 
Lion in 2009.

At Ruini Studios, their mission is to support high-end brands in defining their value and aesthetics: a contemporary and integrated approach developed on storytelling, tailor made strategies and contents for brands and consumers of this ever evolving digital era.

The key to Ruini’s success is an intelligent, cultivated and contemporary approach to creativity. He has collaborated with numerous talented photographers as Mert Alas and Marcus Piggott, Inez van Lamsweerde and Vinoodh Matadin, Guido Mocafico, PeterLindbergh, Mario Sorrenti, David Sims, Sølve Sundsbø, Tim Walker, David Bailey, Deborah Turbeville, Sarah Moon, Steve McCurry, Scheltens & Abbenes, as well as artists such as Lorca di Corcia. Riccardo Ruini’s artistic collaborations expand further in the areas of film and music with visionary directors of the caliber of David Lynch, Frank Miller, Chris Cunningham and Nicolas Winding Refn, and musicians like Roisin Murphy, Friendly Fires, Bat for Lashes, Massive Attack and Donna Summer.

Valentino, Gucci, Bvlgari, Cerruti 1881, Emilio Pucci, Ermano Scervino, Liu Jo, Loewe, The Impression Magazine, 10 Magazine, Vogue Japan


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The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.