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Riccardo Ruini

Creative Director

Riccardo Ruini is a creative director and founder of the international agency Ruini Studios. Ruini has art directed memorable ad campaigns for top luxury brands like Gucci, Valentino, Bulgari, Fendi, Elie Saab, Cerruti, Vionnet, and Missoni, as well as numerous TVC spots for which he was awarded with the Cannes Lion in 2009.

The key to Ruini’s success is an intelligent, cultivated, and contemporary approach to creativity focused on storytelling, tailor made strategies, and contents for brands and consumers of this ever evolving digital era. He has collaborated with numerous talented photographers, such as Mert & Marcus, Inez & Vinoodh, Peter Lindbergh, Mario Sorrenti, David Sims, Sølve Sundsbø, Tim Walker, David Bailey, Deborah Turbeville, Sarah Moon, and Steve McCurry. Ruini’s artistic collaborations expand further into the areas of film and music with visionary directors like David Lynch, Frank Miller, Chris Cunningham, and Nicolas Winding Refn, and musicians like Roisin Murphy, Friendly Fires, Bat for Lashes, Massive Attack, and Donna Summer.

Valentino, Gucci, Bvlgari, Cerruti 1881, Emilio Pucci, Ermano Scervino, Liu Jo, Loewe, The Impression Magazine, 10 Magazine, Vogue Japan


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The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.